Paid news accounts for 41% of all interactions in May
©Naver Webtoon
naver WebtoonAI-driven Serve As of the year after its release, “character chat” has exceeded 100 million letters. This feature allows users to participate in popular real-time conversations Webtoon Characters, proved to be particularly popular among teenagers and young people.
Launched in June 2024 as an experimental feature in Naver Webtoon App, character chat uses advanced natural language processing to replicate each character’s personality, tone, and cosmic knowledge.
The service was initially launched with four characters and now has 12 characters, including Roleplay mode, relationship-based responses, and game elements. As of June 2025, character chat attracted about 3.5 million users.
The monetization model allows users to send a limited number of free messages before transitioning to the paid option. In May 2025, paid messages accounted for 41% of all interactions, and average user spending doubled since its release.
Character chat proved to be the most popular among young people, with 76% of teenagers and users in their 20s. Teens alone account for 47.6% of the user base.
“Our goal is to have role chats to lead the next wave of digital products Webtoon Platform,” said Hyo-Jung Kim, Chief Product Officer, Naver Webtoon. “We hope to enhance the experience by combining voice and visual AI technologies and are currently exploring global expansion.”
Currently, there are no role chats in the United States.
naver Webtoon Always actively integrating AI with IP portfolios. This service was also early this month emission Tarotoon is a new web-based service that allows users to get AI-generated wealth reading from popular Webtoon figure. The service also has AI comics that convert user photos into Webtoon-style illustrations.
Source: naver Webtoon‘ Press release
