WEBTOON Platform Steps Into the Spotlight at Anime Expo – But Can It Break Out of the Corner? – All the News and Reviews from Anime Expo 2025

For the first time ever Webtoon Entertainment in Animation Expomarking a significant step in the mainstream spotlight. This year’s debut on Nasdaq in 2024, the presence of this year at North America’s largest anime conference is like the company’s first massive marketing driver. Leader is Tower of Godone of the largest franchises on the platform. this Tower of God The creator of the series, siuhe visited the United States for the first time and was received by enthusiastic fans.

Although it is not the largest stall in the exhibition hall, WebtoonThe space is full of activities. As fans wait to attend the giveaway and meet with the creators. The booth’s location is hidden in the back corner of the entertainment hall and does not stop it from attracting attention – it is obvious that fans know exactly where to go.

Webtoon Also hosted three panels: “The Art of Fighting”, “Fans Crazy” and “What’s Next?” Although none of them made headlines, they shared their thoughtful insights on storytelling, fanaticism and the future of digital comics in the form of creators and industry professionals.

All signs point to a solid low profile, debut WebtoonIt was the first axe stall ever. But the company exists well beyond square feet. Whether you are an anime fan, a comic reader or a gamer, you may see it WebtoonAt least once on weekends.

Several upcoming anime adaptations that highlighted in the event are based on Webtoon title. The perspective of the omniscient readers, , , , , electronicand Young mercenary Everyone has announcements or previews Clevatessfrom WebtoonJapanese subsidiary Wire Comics, and new trailers have also been released.

Penguin Random HouseOne of the world’s largest publishing companies announced that it will print 14 Webtoon Through its branding series inklore and Inkpop for the next five years. The confirmed title includes electronicMidnight Poppy Land, School Bus Cemetery, Brass and SASand puppet.

one WebtoonThe most famous IP, soloappear in the gaming field. crunchyroll Announced this Netmarble It is developing solo:ARISE – Karmanew games for PC and mobile platforms, further expanding Franchisemultimedia touch.

still, WebtoonThe biggest challenge is still brand awareness. Although fans are familiar solo or The perspective of the omniscient readersMany people don’t know that these works originated from Webtoon. Gold, gold, WebtoonThe Chief Strategy Officer acknowledged that Webtoon The name becomes synonymous with its popular titles.

Part of the chaos is the brand. In North America, it is Webtoon. In Japan, Wire comics. In Korea, this is Naver Webtoon. These names maintain weight in their respective countries –Wire Naver is a household name, but it is difficult for them to propose a unified identity in the global market.

This year’s Animation Expo Booth may be the first step for the company to change that. Although it does not have the center that dominates the showroom, Webtoon Carve your own space and keep it present. Just like its stalls (who are stuck in corners, but can’t be ignored), the company is steadily working towards the center stage. Whether it can fully explode remains to be seen.