Toei Animation Reveals Foxing: Kitsuné-tsuki Anime as 1st Work in New ‘Eterna Animation’ Brand – News

New brands focusing on original animation works
toei animation It has launched a new original animation brand on Thursday Ether animationto celebrate the 70th anniversary of the studio’s establishment in 2026.
©TOEI Animation Co., Ltd.
toei animation Notes about the new company:
pass Ether animationthe company will build a sustainable creative platform dedicated to the ongoing production of original works. The program also focuses on discovering and cultivating emerging creative talents as part of the next generation of animation project models.
[…] The brand name “eterna” (meaning “eternal”) reflects toei animationThe works that desire to create deeply blends the audience’s heart and memory. Guided by the five cores of value creation – originality, excellence, artisticity, quality and decent – the brand seeks to deliver new stories, focus on new voices, and explore new forms of expressiveness with artistic freedom and lasting emotional impact.

©TOEI Animation Co., Ltd.
Together with new brands toei animation Revealed the first new work in the new brand: Fox: kitsuné-tsuki. toei animation Described the short film:
This story explores the universal themes of self-isolation, fantasy, and confrontation in contemporary society. It depicts the emotional transformation of the protagonist as he moves towards human liberation, poetry and visually.
Takeru Shinozuka Directing a short film in his commercial directorial debut. Yoshihide Moriyama A short film is being produced.
Ether animation The short film will be introduced in MIFA’s talented group at this month’s Annecy International Animation Film Festival. This session will present pre-production materials for the Chinozi and Murray Hill.
The short film will be released in 2026.
Source: News Release