Vulture article details how the industry uses AI to publicly and behind curtains
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Reporter Lila Shapiro highlighted how generative AI in the film industry is used in the film industry in the film industry. New York Magazine’s entertainment news site Condor. Shapiro talks with industry insiders, especially those in Hollywood, because “everyone is using AI (and hiding it)”.
Studio Lionsgate(The Hunger Games, John Wick, Twilight) Already partnered with Generative AI Company Runway, Lionsgate Vice Chairman Michael Burns, Lionsgate, gave a look at the speed and cost of implementing the technology: “We can’t make money for $100 million, but because of AI, we’ll make money for $50 million.” On the existing moves on repackaging and reselling Franchise“Now we can say, ‘Do it in anime, make it PG-13.’ Three hours later, I’m going to go to the movie.”
Burns provides another example of using generative AI in developing movies that have not yet been used. The proposed film has 10 seconds of photos “There are 10,000 soldiers on the hillside and a bunch of horses in a snowstorm.” According to the Condor’s article, the shot will take three days and millions of dollars to shoot in the Himalayas, but crews can create shots with the runway for $10,000.
Duncan Crabtree-Ireland, chief negotiator for the Actors Alliance SAG-AFTRA, pointed out that after the union strikes in 2023, each major studio has agreed to provide updates to its use of generating AI every six months. However, Shapiro reported that film production companies at all levels have “rogue” staff who require workers to use AI under the table without formal authorization. An animator recalls how costume designers hired illustrators to repaint conceptual images that have been generated by AI: “They will functionally wash away the AI-generated content through the artist.”
Plotboard artists seem particularly unsafe in the AI marches inside Hollywood. “If you’re a storyboard artist, you’re going to do business. Within an hour, you have 12 different versions,” a studio executive said in a Condor’s article. However, the executive added: “If the same artist is skilled in promoting generative tools, then he’s working very much.”
However, a visual effects (VFX) artist questioned whether the audience uses generative AI in his field. Shapiro reported: “When the director asked for a small element (smoke swirl or flame swirl), he would use the generated AI to create it. If he used traditional VFX software like Houdini or Maya, it didn’t look as good as it, but he didn’t think most people would notice the difference.” To quote the VFX artist directly: “Oh, the quality is lost. But it’s just lost like those who appreciate it like good wine.”
Source: Condor (Lila Shapiro) by Cartoon beer
