The Danmei Controversy – This Week in Anime

Coop and Chris discuss the censorship of Chinese novels focusing on the romantic attraction between men and the legal persecution of its authors.
Disclaimer: The views and opinions expressed by the participants in this chatlog are not the views of Anime News Network.
Spoiler Warning for discussion of the series ahead.
Heaven Official’s Blessing is streaming on Crunchyroll
Y’know, Chris… Since Lucas and Steve looked into the bad romance-filled world of K-comics earlier this week, let’s head slightly westward to talk about one of the hottest genres coming out of China these days: danmei. While most might see it as simply Chinese BL, it’s far more sprawling than they might expect. Be it sci-fi, fantasy, manhua, donghua, novels, or even live-action dramas, every consumable form is on fire in English-speaking spaces. However, as danmei analyst baiwu-jinji has recently reported, as that popularity grows, the authors of these stories are increasingly targeted by Chinese obscenity laws.
It seems International Week on This Week In Anime continues apace!
The arrests referenced here actually occurred late last year, specifically targeting authors published on the Taiwan-based adult fiction website Haitang Literature.
The comments released last week speak to the chilling effect this kind of crackdown can have on fiction, reflected in similar issues being felt in material like manga abroad. The other guys got to talk trashy romance, so now it’s time for a “fun” column.
Current events in the United States aren’t exactly helping the mood either. After you think a few things over regarding Danmei (especially considering that it’s Pride Month, too), it’s hard not to make a few chilling connections.
© Mo Xiang Tong Xiu / JJWXC/Seven Seas Entertainment
After reading into it the past few days, it’s also one I see as fascinating, in how it’s emblematic of the spirit of expression and the popularity of stories to push through, even as they’re labeled “obscene” in an attempt to quash them.

© Mo Xiang Tong Xiu / Seven Seas Entertainment, LLC
In the case of MXTX’s Heaven’s Official Blessing, fans can eat up the original novels, Crunchyroll’s Blu-ray release of the donghua, and even shirts at Hot Topic. As a “ye old,” once you’re in Hot Topic, you’ve made it into the wider mainstream consciousness. If your dead mall still has one.
A symbol of our modern dystopia in more ways than one.
These legal actions aren’t new, either. ANN reported on the sentencing of a danmei author back in 2018.

© Heaven Official’s Blessing Production Committee
Add in the fact that dealing with subjects representing a current cultural taboo, like love between men, brings its propensity for popularity, and you’ve got a recipe for a hit. Even I caught wind of Heaven’s Official Blessing a couple of years ago, despite not being anywhere near the scene. I’ve been around for previous BL booms, so I get it.

© Mo Xiang Tong Xiu / Seven Seas Entertainment, LLC
However, I recognized something our wonderful editor, Rebecca Silverman, confirmed for me later. Similarly to Japanese BL, danmei appears to be primarily made for women and by women. With that in mind, it’s not exactly a great portrayal of queer experiences, from what I’ve been made aware of. Danmei’s more about the thrill of spicy, forbidden love and less about the meatier aspects of it. But I hear that spice is pretty “meaty” to begin with, if you know what I mean.
The best comparison point for Western audiences might be those steamy romance novels you’ve seen your aunt try to sneak into her cart at the grocery store.

© Mo Xiang Tong Xiu / JJWXC/Seven Seas Entertainment
Incidentally, that fan art tipped me off to the incipient popularity of danmei, particularly through the artist alleys of my choice conventions, signaling the kind of penetration it had. (Not that kind of penetration! Again, censorship!)

© Mo Xiang Tong Xiu / JJWXC/Seven Seas Entertainment
You’d need a white bar over the offending member for that kind of censorship.

© Heaven Official’s Blessing Production Committee
Mostly hypothetically, I should stress. I’m far from a salient political commentary wonk, let alone when discussing a whole separate country from my own. I’m just a queer guy who likes talking about queer cartoons.

© Rou Bao Bu Chi Rou / Seven Seas Entertainment, LLC
Especially because that disconnect we’ve been pulling at seems to run a bit deeper at this point in the story. After reviewing baiwu-jinji’s reporting, danmeinews.com’s coverage, and Rebecca’s scholarly research into danmei, I got the impression that the solidarity we’d like to see doesn’t seem to be there domestically. In that, while authors are out there writing transgressive and boundary-pushing stories, they’re largely disconnected from China’s own LGBTQ+ community. But on our side of the planet (which we have a little insight into), I can see danmei perhaps bridging those gaps as Japanese BL titles have done over time. However, we’ve got to keep in mind that between these three countries (China, the USA, and Japan), the political realities of just existing as a queer person vary wildly.

© 肉包不吃肉 (Rou Bao Bu Chi Rou) / JJWXC / Seven Seas Entertainment
For me, it helped to clarify the ways danmei has continued to have a presence in the face of that censorship, how others have been taken down across multiple decades, and how that compares to the crackdown on the Haitang Literature authors referenced at the beginning of this discussion. It’s worth a read-through, along the stones we’re touching on here.
Especially when you consider the American book-banning fixation on queer literature.

© Shou Harusono/KADOKAWA, Yen Press LLC
It’s notable in comparative context because of the way these so-called “obscene” books are being targeted purely for being queer. Thanks to that “nothing below the neck” rule of Chinese censorship, some of the manhua adaptations of these danmei don’t even get much more explicit than Sasaki & Miyano, which nonetheless found itself in the book-banning crosshairs.
Speaking from the cynical “number go up” perspective, it would also guarantee that you’d have more loyal, ride-or-die customers…

© 肉包不吃肉 (Rou Bao Bu Chi Rou), Tencent Penguin Pictures, Otters Studio
Going back to the Haitang Literature authors, this bears out in the given reason they were arrested for “profiting” off this so-called obscene material. It’s genuinely being punished because it was successful, and the powers-that-be saw that as antithetical. Arguably threatening, even.
That raises the troubling idea that if one of these authors becomes successful and their work reaches an international audience, they might be seen as disposable to a publisher. After all, there is so much danmei being produced that someone in a high-level position might say, “Ah, they got arrested. On to the next one.” I hate thinking this way, but the gravity of this situation naturally raises uncomfortable thoughts like this.

© Heaven Official’s Blessing Production Committee
As you said, the licensing and release of this material marches on from the business side of things. The irony is that if the global rise in this sort of censorship and government crackdown continues, publishers might not be able to sell stuff like danmei here as easily eventually, either.
To reiterate my reporting, that same concern arose while I spoke with librarians. Especially if the publishers give in to these demands first, thinking it’ll be safer for their business. Between those conversations and our own, it seems to me that it’s a concern that can broadly be applied to queer and transgressive works on the whole.

© Heaven Official’s Blessing Production Committee

© Heaven Official’s Blessing Production Committee
I can get the trepidation when works like danmei and BL don’t necessarily represent the gay lifestyle and even fetishize it for an outside audience in some cases. But the flip side is that if the enemies of this material equate it with that lifestyle, then defending one against censorship ostensibly defends the other.
That’s an amazing point, Chris. The people targeting queer material do not care if it’s a respectful representation or not—they just want it gone. It’s why standing behind danmei, BL, and any queer stories is important, even if it’s not perfect. And let’s be honest, many forms of representation can be flawed, but it opens up the avenue for a deeper, good-faith conversation with those willing to have it.

© Heaven Official’s Blessing Production Committee
As for how to exercise that united strength, I’ve admittedly gotten less concrete advice. It feels especially hard to propose against a crackdown happening halfway around the world that has already coerced those kinds of responses from the affected authors. Though the aforementioned domestic attempts mean there are likely local legislatures you can make your voice heard to while you keep demonstrating this material’s popularity by buying translations of your fancifully written pseudo-smut.
We can only really speak to what we can do here stateside. But to echo those librarians one last time… Get involved locally when you can—build communities, attend town hall meetings if need be, and join in on advocacy efforts. But more important than anything, keep enjoying these works in any way, shape, or form you prefer! Be it buying the books, borrowing them from your library, or watching the TV adaptations. It all sends the message that you want to see danmei (and other queer stories) stick around.
Even if it’s not the ideal solution, folks must stick together and support each other as best they can.

© Heaven Official’s Blessing Production Committee