Naver Webtoon Launches US$70,000 Monthly Reward Program for Short-Form Video Feature ‘Cuts’ – News

naver Webtoon Announced on October 2, it will provide creators with a monthly reward of about $70,000 (100 million won) to enhance its new short form animation Servecut. The initiative was unveiled on October 1 at the “Cutting Creator Day” event at Naver’s Green Factory Headquarters. About 100 participants participated in the event.

Starting in November, the company will launch a “Slash Fund Sharing” program and reward creators based on view counts. The program will run as a pilot for three months.

In addition, Naver Webtoon The monthly bimonthly challenge will be made by posting specific keywords; 300 selected creators will receive about $20.

Naver launched cuts on September 1 and has been actively recruiting and supporting creators to expand the ecosystem.

Cuts provide a new way to experience stories Webtoon The content is a short animation clip. In addition to a highlight summary of existing network volumes, Cutting introduces original content unique to the feature.

Inspired by success Youtube Shorts and Tiktoknaver WebtoonThe strategy aims to lower barriers to entry and crowdsourcing, from studio-produced shorts to experimental animations for amateurs. The company is also exploring integrations of generative AI tools to help creators produce animated content.

Source: naver Webtoon‘ Press release