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South Korean game developer Krafton announced on Tuesday that it has reached a deal to acquire Japanese advertising company asatsu-dk ((adk) Starting from 75 billion yen (about 518 million US dollars) adkParent company Bain Capital Japan.
Asatsu, Inc. With Dai-ichi Kikaku Co., Ltd. Merge to form asatsu-dk ((adk) became the third largest advertising company in Japan in 1999. Asatsu and Dai-ichi Kikaku are involved in the production of the anime Majinge Z,,,,, Kyojin no Hoshiand YōkaiNingenBem. adk Already participated in various productions Precure,,,,, Gundam,,,,, Doraemonand Crayon Shin-chan Japanese cartoon. Boston-based investment company Bain Capital Buy adk March 2018.
adk Split itself adk property, ADK Marketing Solutionsand ADK Creative One As part of the reorganization in January 2019. At the same time, it also established a subsidiary ADK Emotions. adk Holding supervises the other three companies. ADK Marketing Solutions Focus on business and marketing, and ADK Creative One Focus on creative works of advertising companies. ADK Emotions Focus on IP management including animation.
adk get 84.01% stake in animation studio Gonzo in 2016. implement In July 2019, an “absorbing company splits” and transfers part of its business to Kai Studio. adk Obtained all animation financing and rights management companies D-rights ((b-daman,,,,, Beyblade) From its former co-owner Mitsubishi Corporation In December 2018, it was a wholly owned subsidiary. adk It has received a 51% share of the company in 2015. The institution also Established Japanese animation alliance With Bandai NAMCO Hold Inc. and Aniplex Inc. 2014. adk There is also an animation studio oakand other companies.
Krafton is the owner of Pubg Studios, the developer of popular Royal Shooters PUBG: BattlefieldCrafton also published. Claffton published Callisto protocoloriginally for the purpose of derivation PUBG: Battlefield. Crafton get Tango Gameworks Game Studio (The inner evil,,,,, Ghostwire: Tokyo,,,,, hi-fi hurried), and the IP rights of the studio hi-fi hurried The game comes from Microsoftin August 2024. Crafton sign License agreement with Japanese game developer Pocketpair for their IP Palworld The October 2024 game is to expand the game’s IP to mobile platforms.
source: Reuters pass hachimakikō
