The company plans to jointly develop through new partnerships to commercialize IPs through various formats
©MBC
©Jaedam Media
Korean Broadcasting Corporation MBC Strategic equity investments have been made in Webtoon and web novel production company JAEDAM Media to enhance its content competitiveness and expand its intellectual property (IP) business.
The partnership announced that the partnership enables both companies to jointly develop and commercialize IPs in various formats, including Drama, Webtoons and Digital Media. The two parties plan to share existing IP and cooperate in planning and development of new content.
JAEDAM Media has over 500 Webtoon IPs, including Weak hero,,,,, Princess Hourand My lawyer, Mr. Qiao – A talent library with more than 300 creators.
Company’s Weak hero IP has achieved great success recently. Real person Weak Hero Level 2 series First appearance exist Netflix April 25, top Three days after release, the list of ten global (non-English TV) is available. The first season also entered the top 2 globally. As a result, according to Jaedam, sales of original network volume increased by 20 times.
Through investment, MBC Designed to ensure priority access to Jaedam’s Webtoons for future adaptation. The company also plans to leverage its in-house production capacity to create a broader range of content besides traditional broadcasting.
Jaedam Media expects the partnership will enhance its competitiveness in enabling IP to adjust video formats and enhance its global distribution capabilities. The company also plans to explore Webtoon adaptation MBC– Theatre IPS owned.
As part of the partnership, MBC Jaedam will launch a cross-format content competition (covering drama, movies, web stations and short form content) to discover and develop new creators and original IPs.
source: MBC (Jung-min you)
