Devon Pritchard replaces Bowser as NOA President
Nintendo, USA President Doug Bowser announced Thursday that he will retire from the company on December 31. Nintendo Co., Ltd. (NCL) also announced its retirement on the same day. Devon Pritchard will replace Bowser as president Nintendo, USAand will also become the NCL executive officer of the company’s board of directors.
Today, I announced my plan to retire from Nintendo, which has been an integral part of my life since December 31, 2025, and has been 44 years since Donkey Kong Arcade as a kid. It is an honor to contribute to this incredible company and bring the people we love… pic.twitter.com/nizcnhjq9e
– Doug Bowser (@thetruebowser) September 25, 2025
Ball Become President Nintendo, USA April 2019, immediately after his predecessor, Reggie Fils-Aime,,,,, retire. Bowser and Nintendo, USA Since serving as Vice President of Sales and Marketing in 2015, he later became Senior Vice President of Sales and Marketing in 2016, when he oversaw the sale NintendoThe new switch console at that time was located in North America.
Pritchard is currently Nintendo, USAExecutive Vice President of Revenue, Marketing and Consumer Experience and has previously held executive positions in the company’s marketing, business affairs and publisher relationships.
Source: BusinessWireDoug Bowser’s X/Twitter account
